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Tech Tip: Setting up Your Childcare Location in Google Maps

Expert Childcare Marketing Advice: “Be on the MAP!”

I recently attended a very informative webinar at Early Childhood Investigations (signup there for other great webinars on how to build enrollment and fill empty spaces (follow this link to slides and recording) presented by Kris Murray, President of Child Care Marketing Solutions. She offered a lot of great marketing insights for Directors, Administrators, and Owners of childcare centers.

Among the many gold nuggets Kris Murray offered during the webinar, was “You MUST be found on Google for your keywords – be on the MAP!”. Instantly, the Q&A board lit up with questions about how to address the issue.


On the left hand column you will often see the location Google is using to improve your search results

Frequently, childcare centers I visit are not “on the map” (i.e., not on Google Maps.) Consequently, when someone searches “child care 20006”, there is no “marker” on your location. If you search for “child care” on your smart phone, Google uses your current location for the search. Here are just some of the reasons this is important to your child care center:

  • Google and Bing web searches are based on your location, by default
  • Lots of other sites like Yelp! and Foursquare, reference Google Maps data for their own services
  • Improves your ranking on other search sites
  • Let’s you control spam and counter unwanted or negative reviews
  • Another place to market your quality services
  • On and on …

Google Maps search for "child care" despite the lack of location information. Small round dots represent places Google thinks are child care centers but it is not certain of. Results include many childcare centers but also a clown.

Step-by-Step: Getting your Child Care on Google Maps

Here is a step-by-step how to of how to take control your childcare center’s appearance on maps:

  1. Go to Google Maps
  2. Search on “child care” and your zip code
  3. Find your current maps listing, if it exists, on the map or on the list in the left hand side  (If your location is not listed, go to and follow the instructions for getting your business found on Google)
  4. Click on the title of your child care center (e.g., “Washington Kids Inc”) which should bring up a Google Maps Page (not your URL)
  5. Find the link “Business Owner?” in the upper right hand corner. (If it is already managed by someone, you will see “Owner Verified Listing (✔).” If it says it is verified and that is not you, you should do some sleuthing to find out who it is.)

    Step 5 - The link in the upper right will allow you to claim your listing

  6. Select Edit listing. Click Continue.
    Step 6
  7. Fill out relevant information. Put in Child care as the category and try a few others you think might be relevant

    Step 7

  8. Click “Submit”
  9. You can verify by regular mail or phone (faster)

Frequently Asked Questions

But my childcare location already comes up in Google Searches why do I need to do this?

Google Maps has different data and you want to be on both. Also the results you see on your browser are different from you smartphone and are different depending on your search history, a whole other ball of wax

Isn’t Google going to start spamming me?

No. In fact, the worst thing that could happen is they will sending you valuable coupons for Google Adwords.

Won’t this make it easier for people to give me undeserved or unfair reviews?

No, this will give you more power to dispute unfair reviews, if necessary.

What about Bing, Yahoo, etc.?

Those are important too. But sometimes it is important to take a first step, and Google Maps is a really easy one with a big upside.

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Jeff is the Director of Marketing and Co-founder of BumbleBee Childcare Software. He lives in Cambridge, MA, in the United States. You can hear more from Jeff on Twitter and Google +.

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