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McCormick’s Leadership Connections Recap

Leadership Connections Meeting of Child Care Administrators DirectorsLeadership Connections was a great success and a lot of fun. We learned a lot talking to a many early childhood education leaders and child care directors. We discussed how centers are managing enrollment and waiting lists, and the manifold challenges child care leaders are facing. We even got to observe a hands on session where directors discussed the areas where they are seeing success in marketing and promoting their programs.

Here are a few quick takeaways:

  • Directors manage a multitude of stakeholders for their schools including: families, children, community leaders, regulatory agencies, vendors, to name a few
  • Successful directors are using best marketing practices to build enrollment for their centers: including ways to honoring and recognizing stakeholders who refer other families
  • Directors view their online presence as a key method to market and conduct outreach for prospective families and current families. Online presences are not limited to websites. It could include Facebook, twitter, or even simple steps like registering you location with Bing Maps or Google Maps,
  • I got an earful of feedback about the ways that vendors can improve administrative software. One of the chief complaints that I got was that people want an easier way to export and import information (we’re focused here at BumbleBee to make it easy for you to “liberate” your data.)

Okay. Now for the fun part, the pictures!

childcare management software directors administrators early childhood education

The McCormick team did a great job and gave us this excellent table. We had a chance to meet almost every early childhood director attending

child care directors administrators software for management exhibition ballroom westin wheeling

The Westin, Wheeling, IL. It was well decorated and organized for the early childhood leaders attending. The ballroom hosted a diverse set of activities from meals, to exhibitors, to Zoomba.

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Jeff is the Director of Marketing and Co-founder of BumbleBee Childcare Software. He lives in Cambridge, MA, in the United States. You can hear more from Jeff on Twitter and Google +.

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