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Do bumblebees swim or fly? 

It’s Not You, It’s Your Child Care Software

Dilbert.coms Cartoon about User Interface

Steve Jobs was a great innovator and leader. However, I think there are cases where he made mistakes. When Apple introduced the iPhone 4 with reception issues he famously told a user “you are holding it wrong.” I think it is a mistake to ever blame a user of a product for a product not performing as promoted.

Child Care Software is no different. Whenever a BumbleBee client or prospective client points out a glitch with BumbleBee, I cringe (and probably blush). Usually, the reason is because we did not consider the circumstances of how a user would be actually using the product. This is why my one of my favorite things is to go on-site with customer and visit them and see how you work, and how administrators are using our child care software.

I think this blind spot to user feedback arises from the amount of time developers, like us, spend with our products. Ironically, as a childcare software developer, I would say, they become like our children. It’s hard to hear criticism of your children.

Finally, I think it is up to us, software developers, to fix our products to make them work for as many clients as possible in the most natural way possible. Please do not feel ashamed to send the makers of products you use frequently your feedback. Especially early childhood education software developers. And remember, it’s not you, it’s us.

Have you had bad or good experiences with giving feedback to the makers of your products? Please comment below or let me know.

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Jeff is the Director of Marketing and Co-founder of BumbleBee Childcare Software. He lives in Cambridge, MA, in the United States. You can hear more from Jeff on Twitter and Google +.

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